Presenters: Jan Davis and Cynthia Hetherington
Information professionals can maximize their profits by creating a product once and selling it multiple times. For example, new knowledge from a major research project can be repurposed into a print book, an e-book, newsletter articles, white papers, videos, webinars, and podcasts. AIIP members Jan Davis and Cynthia Hetherington will share their strategies and success stories for creating consistent monthly income streams.
About the Presenters
 Jan Davis helps business appraisers defend their valuations of private companies by providing them with industry, financial, and merger and acquisition research and reports. Jan has run her company, JT Research, for the past 15 years from Portland, Oregon, and sunnier locales. She has published articles and books and presented at events in the U.S., Japan, and Argentina.
Cynthia Hetherington has been coaching, training, and working alongside private investigators, security specialists, and law enforcement professionals for nearly twenty years.  Using her Master of Library Science and Master of Science and Management degrees and more than twenty years of computer experience, Cynthia has found a niche in the investigative industry, assisting in online and Internet research.
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Saturday, May 5, 2012
8:30 - 9:30 a.m.
Twitter tag: #aiip12
AIIP 26th Annual Conference
May 3-6, 2012
Hyatt Regency Hotel,
One South Capitol Avenue
Indianapolis, Indiana, USA
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