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• Are you just starting out as an independent information professional?
• Do you have lots of questions about what it takes to be successful in this business?
• Do you need some expert advice from seasoned, successful professionals?

These four audio tapes answer many questions beginning independent information professionals ask. Included are Gary Hoover's inspirational speech Do you Have What It Takes? Seven Hallmarks of Successful Enterprises, Mary Ellen Bates' insightful Getting Your First 5 Clients plus discussions on Getting Started on Your First Web Site and Marketing Basics: Create a Desire for Your Services.

Jump start your business with this collection of five audio tapes and our best selling AIIP Professional Paper. We'll even throw in an AIIP luggage tag! Included are Gary Hoover's inspirational speech Do you Have What It Takes? Seven Hallmarks of Successful Enterprises, Mary Ellen Bates' discussion and AIIP Professional Paper on Getting Your First 5 Clients and audio tapes on Watch Your Wallet: Legal Issues in Information Brokering plus the cd sessions, Getting Started on Your First Web Site and Marketing Basics: Create a Desire for Your Services. This unique collection of words of wisdom from experienced entrepreneurs is a must have for all independent information professionals!

The 2004 Conference is available in two different CD formats. The first and most economical is in MP3 format. This compressed CD format can be played on most computers using Windows Media Player and on newer portable CD players that play MP3's. The second format is a standard non-compresses CD-R that plays on most CD players and computers. You can order CD'R's individuallly or as a set.

Available packages include the following:

List of 2004 Recorded Sessions :

Session 1: Legal and Ethical Aspects of Competititve Intelligence
Carolyn M. Vella & John J. McGonagle

Session 2: Humane Networking: Making the Most of Networking Opportunities Without Losing Your Sanity
Jan Knight and Sheri R. Lanza

Session 3: Getting Published
Cliff Kalibjian

Session 4: Roger Summit Award Lecture
Timothy Andrews

Session 5: Don't Be a Lonesome Cowboy: Fill Your Practice With the Work You Want
Robin Neidorf

Session 6: Information Discovery Using Open Sources and Proprietary Databases
Cynthia Herrington and Alex Kramer

Session 7: Do What You Do Best and Sub-Contract the Rest
Debbie Bardon and Wendy Katz

Session 8: Niche Industry Research
Bill Crowley

Session 9: Value Added Research
Amelia Kassel and Kim Burkhardt

Session 10: Future Trends on the Internet
Gary Chapman

Session 11: Make Money by Opening Your Mouth
Amelia Kassel and Mary Ellen Bates

The 2003 Conference is available in two different CD formats. The first and most economical is in MP3 format. This compressed CD format can be played on most computers using Windows Media Player and on newer portable CD players that play MP3's. The second format is a standard non-compresses CD-R that plays on most CD players and computers. You can order CD'R's individuallly or as a set.

Available packages include the following:

Session 1: Pilgrim's Progress: Planning Your Internet Marketing Strategy
Dr. Ralph F. Wilson

Session 2: Technology Trends & Gadgets
Jeremy Caplan

Session 3: Accounting Issues for Independent Information Professionals
Providence SCORE

Session 4: The CI Function: Growing with the Profession
Susan Stearns

Session 5: Memorial Lecture
Juliet Schor

Session 6: Burned at the Stake? Copyright and Legal Issues for IIPs
George Pike

Session 7: Marketing Basics: Create a Desire for Your Services
Anne Caputo

Session 8: Packaging Value-Added Deliverables
Jonathan Day

Session 9: Super Searchers Unplugged Panel
Moderated by Super Searchers

Session 10: Truth in Business
Margaret Heffernan

Session 11: AllTheWeb, FAST Search
Andrew McKay

Item Number:   T2002

$75.00

Entire Set of Nine 2002 Conference Tapes, a 12% Discount

An overview of mergers, acquisitions and strategic partnerships that have brought changes to the information industry.

How licensing negotiations and the partnerships they create between information providers and aggregators affect users.

A panel of information professionals representing all the major "conferences" - Corporate, Academic, Public and Independent - talk about who they partner with in their organizations as well as how they use external connections and why.

An energetic discussion about how the world's leading search engine is approaching the seemingly impossible task of keeping their massive user base happy with free, relatively non-commercial service and at the same time translating their market dominance into dollars and cents.

A series of practical tips, concrete suggestions and how to's to transform your partnership and alliance ideas from murky to marvelous. Ms. Brewsaugh covers the Request for Proposal (RFP) process: from creating the requirements to evaluating the proposals. Ms. Christiani covers how to make developing proposals and negotiating teams work. Mr. Marcinko covers avoiding pitfalls in the info game.

Competitive Intelligence is built through the use of secondary and primary research techniques and culminates in analysis and recommendations. Ms. kassel and Ms. gregory team up to discuss techniques they used to prepare a complete competitive intelligence deliverable.

Mr. Chan shares the stories and skills of 40 independent professionals. Hear how your own business fits into the S.P.A.R.E. model of successful self employment.

Mr. Schnyder demonstrates some, quick, easy and powerful ways to turn information into searchable databases. This session looks at quick and easy ways (no programming necessary) to organize information in searchable databases on your local machine or on a website.

Item Number:   T2001

$111.00

Entire Set of Thirteen 2001 Conference Tapes, a 10% Discount

This presentation discusses the nature and extent of the Invisible Web and offers numerous pathfinders that guide searchers to its valuable resources.

This panel discussion will bring together three experts who will address the necessities and challenges of conducting commerce through the Web: What's involved in running a dot com, online marketing, and business planning for e-commerce.

A panel of AIIP colleagues share some of their "tricks of the trade" with the audience - a lively session with audience participation/tricks shared as well. Better ways to perform tedious/repetitive tasks performed in daily work are discussed.

Insights from various knowledge management initiatives, types of knowledge management tools, components and attributes of knowledge management programs, return on investment issues, and critical success elements are shared.

Dr. Cuadra established the Annual Review of Information Science and Technology, and served as Editor for its first 10 years. In 1972, he created one of the world's first online retrieval services, SDC Search Service

The latest happenings in bots and intelligent agents on the Internet regarding information retrieval, data mining and extraction, and web searching. Includes: the world of peer to peer and distributed computing, intelligent agents, etc.

Insights into what it's like to be an information professional outside of the US. Difficulties encountered due to language restrictions, access to vendors, cultural differences, and more, are discussed.

Legal issues embodied in doing business on the Internet are explored. Topics will include trademark, domain name, and copyright issues as well as the digital signature law, and more. Legal pitfalls to avoid if you have a Web site and conduct e-commerce.

Tips and insights on what it takes to succeed as a freelance professional --- from finding new clients to managing finances and securing payment from delinquent clients. Learn what it takes to become a Guru.

Learn about the niche market of: foreign economic development agencies and international trade organizations coming to the US each year for a few days with their member companies looking for US contacts with whom to do business, and how to tap into it.

Learn some simple tools and methods to improve your Web site: Using simple Java Script in your site; Improving navigation, adding forms, adding search capability, implementing a simple database for adding content; etc.

Learn how others have coped with Gut-Wrenching decisions. A number of gut-wrenching decisions and experiences will be revealed, which will help you reflect on your business and choices you made or will make in the future.

Unique & talented insights into brand building awareness campaigns; media and public relations; and marketing strategies that will increase sales, create new markets and shape perceptions of your company, are shared. Mr. Deveney is an internationally acclaimed business communicator.

Item Number:   T2000

$80.00

Entire Set of Ten 2000 Conference Tapes, a 15% Discount

Bringing his infectious enthusiasm and entrepreneurial success to the podium, Mr. Hoover outlines & describes his seven hallmarks of successful enterprises, which are particularly relevant to independent information professionals.

Mr. Koll presents thought-provoking views of searching and the information industry with insight and wit.

This session illustrates winning research strategies and how they work in the pursuit of legal and factual information. Also provides techniques for evaluating Web sites and the information they provide.

The pros and cons, perils, pitfalls and benefits of subcontracting. How to successfully subcontract a job and how to be a world-class subcontractor. How best to manage subcontracting relationships.

Competitive Intelligence - what it is and what it isn't; Scoping our client needs - The key to adding more value; Using secondary research to identify primary sources; Accessing primary sources effectively; and Building analysis without fear.

Mr. Beckerman discusses the issues involved when you are considering the sale of an information business. He will address building equity in a service business, long range planning, and more.

This session focuses on the techniques used in an information audit. It includes an interview, a focus group, and a survey to see how results are analyzed - all in real time.

Ran Hock defends the benefits of Boolean searching on the Web while Sue Feldman explains why precision searching is overrated. These two experts expose the facts, subtleties and opportunities involved in various search techniques.

Chris Olson discusses the components of a communications strategy aimed at establishing and nurturing a corporate image for any size organization - sprinkled with examples and insights into image management tactics fit for all budgets.

Item Number:   T1999

$82.50

Entire Set of Eleven 1999 Conference Tapes, a 20% Discount

Tim Andrews addresses the challenges facing professionals and providers of information when serving a growing global marketplace of clients and customers.

The panel explores the Internet and its role as a new provider of International information, cultural and political considerations, home grown and regional versions of search tools, translation services.

Having a "web presence" is a must for most entrepreneurs. Learn the basics and important considerations in this session.

Learn how to get your message across professionally and effectively, whether you're talking informally to a department, wooing a client or addressing the CEO.

You created it, you nurtured it, you grew it, now you are selling it. Hear a success story from the pro.

These experts describe their relationships with independent information professionals and underscore potential business opportunities. Included are tips on how to approach a fee-based library, possibilities for work, nuts & bolts, red tape, and more.

Use integrated marketing techniques to attract prospects, turn them into clients and convert them to customers for life! Online methods, as well as traditional marketing methods. Learn how to use low-cost & no-cost techniques to build your business.

Emerging liabilities and opportunities of Information Professionals on the Internet: Liability for failure to update a website, duty to browse the web, pitfalls of searching the web, wrongful linking to web pages, suing California web-site owners, etc.

Now that you've put up your website, learn what you need to know to maintain your professional approach.

The leading authority on copyright speaks on copyright issues and implications for Information Professionals - with Q&A.

Item Number:   T1998

$60.00

Entire Set of Eight 1998 Conference Tapes, a 20% Discount

Ten opportunities for savvy information professionals are presented. The role of the "new intermediaries: in an informationalized" world is described with global perspective and vivid turn of phrase.

Three legal areas which have financial impact on your business are explored: Choice of business entity, information licensing, and emerging liabilities and opportunities.

How to get clients to call YOU. Based on the popular AIIP Professional Paper.

The promise and potential of major meaning-making technologies for the web, including Extensible Markup Language (XML) as well as meaning-making information development methodologies are explored. Hear about XML, example applications, benefits, etc.

Online and web resources are compared in a presentation modeled after movie critics - favorites are agreed and disagreed upon.

Technology will drive different services for information professionals. Find out from a noted librarian-turned-technology-inventor's vantage point what this will mean.

Where to find personal records and how businesses use them in competitive intelligence, recruiting, employment, screening, and target marketing.

This very special event honors three distinguished leaders of the electronic information industry.

Item Number:   T1997

$63.00

Entire Set of Nine 1997 Conference Tapes, a 10% Discount

Future success of the Internet will depend on the resolution of issues in law and economics as well as changes in the underlying technology that impact the quality of services available to the customer.

Small business should use business planning to map their road to success. Learn why a small business should develop a business plan; how to develop a plan appropriate for your business; ways to use your plan to enhance the success of your business.

How to track expendables and receivables, setup accounts and work with an accountant.

Effective marketing tricks and techniques to use on the Internet

Introduction to three types of search engines. Panel discussion of advantages/disadvantages of each of their software types, give tips on using them well, and predict what developments are likely to happen to information retrieval systems in the future.

Increasing competition for revenue, marketing, etc., from corporations, will increase research in the not-for-profit sector. Researchers should expect more & higher paying jobs, more demand for creativity, and more influence over institutional decisions.

This session is directed to those who encounter the "impossible" project, in which one's training & experience do not necessarily ensure expected results. Veteran researchers share "real life" projects and strategies for finding elusive information.

The growth & new opportunities of the Internet have raised a host of copyright issues, both real & illusory. With copying & distribution so cheap & easy, is copyright enforcement a thing of the past, or will it cause an over-reaction by copyright owners?

What's the future of the Information Professional? The panel discusses alternative business focuses such as publishing, technical writing & software evaluation, management consulting, & private investigation. Q & A of other alternatives follows.

Item Number:   T1996

$49.00

Entire Set of Seven 1996 Conference Tapes, a 10% Discount

Keynote Speech: The Future of Information Technology

Learn how to get your first 5 clients, how to get speaking engagements and other marketing tips. This is one of our best selling tapes.

Learn how to get past the gatekeepers, how to talk to the people who control the purse-strings AND who have the information you need.

Learn how to value a business, how to negotiate, how to deal with employees involved in either company, and how to merge two companies. This is one of our best selling tapes.

Creating Your Own Web Page

Learn how to get subcontracting assignments, how to select a subcontractor, how to set up the relationship, and how to manage without micromanaging.

Different perspectives on answering Research Questions - fielded by a panel composed of an online researcher, a manual researcher, and a telephone researcher.

Item Number:   PP98-01

$20.00

Getting Your First Five Clients
Mary Ellen Bates

Learn how to kick-start your business. This professional paper will help you find those first clients to get your referral network going. You'll also learn the DOs and DON'Ts of marketing an information business.

Written for librarians and independent information business owners, this guide provides an historical overview of U.S. and international copyright laws and treaties, recent legal precedents governing duplication of print and electronic publications, and suggestions for monitoring and complying with copyright law. Chapters include information on educational and fair use of library and digital collections, public domain access, authors' and publishers' rights, commercial and Internet database terms and conditions, privacy of e-mail and electronic discussion list communications the legality of linking and framing websites, and archiving. Supplementary materials furnish a list of DOs and DON'Ts in furnishing hard copies and electronic documents, sample boilerplate agreements protecting intermediaries from unauthorized copying by their clients and users, a glossary of copyright terms, and a list of recommended readings and Internet copyright sites.

Learn how to re-evaluate the usefulness of the telephone as a research tool and to consider reintegrating it into your research approach.

This package contains documents geared towards helping you learn how to protect yourself as an Information Professional.

In the interest of better understanding its members and their needs, AIIP conducted the first annual survey of its members in 2003. This White Paper, The Independent Information Professional: A Survey of AIIP Members, offers insights into the profession and the members of AIIP

Helpful hints and tips for the effective use of PowerPoint®.

The IP Presentation Kit is a fully scripted marketing presentation entitled Call a Friend. The presentation format is Microsoft PowerPoint® and it can be customized and personalized for your use. It is understandable and relevant to the layperson or professional in any business discipline -- appropriate for use in any setting in which you may have an opportunity to speak about your business. It is designed to be used by AIIP members to promote our profession, association, and your business.

When you purchase the IP Presentation Kit, you obtain the right to present it in its current form or to add slides relevant to your business, your qualifications and your services. You also have the right to omit any slides not relevant to your business or your audience, but NOT to change or alter any of the slides in any way. The presentation is not available for purchase or use by nonmembers of AIIP and is not to be used in any way that violates the AIIP Code of Ethics.

 

Item Number:  MD-01
AIIP Membership Directory

A free pdf version of the AIIP membership directory is available for download to all current AIIP members. This annual publication lists members' names, addresses, areas of expertise and services offered. This valuable tool can be used for locating potential outsourcing companies and subcontractors. For non AIIP members, a hardcopy print is available for $75.00.

Make your luggage easy to spot and support your Association with these AIIP logo luggage tags. The luggage tags are white plastic with a card for name and address or you can insert a business card.