Beyond the Profile - Maximize and Leverage LinkedIn for Your Business
Wednesday, May 2, 2012
1:00 - 4:00 p.m.
Registration fee:
- AIIP, SLA member rate: $75; non-members: $95
- Early Bird: AIIP and SLA member $55; non-member $75 until March 23, 2012
- Group Rate Available: Call 812-951-3177 for information
You have a LinkedIn profile, now what?
LinkedIn is the platform to connect with professionals in every position and industry in the business world. This workshop is all about going beyond the profile and how to make the real connections that can help your business development efforts successful.
The workshop will teach attendees how to use LinkedIn for Business Development, and will cover the following:
- Identify who you want to connect with, learn how to get connected, and what to do once you’re connected
- Use LinkedIn applications for marketing and lead generation.
- Attract invitations to connect and attention by showcasing your expertise
- 3 things you can do every day, 10 minutes a day, to support your business development activities on LinkedIn
- AND MORE...because attendees always bring up fascinating questions that help all participants
The workshop is intended to be "hands-on" and participants are asked to bring a laptop so they can practice what they are taught. Questions and attendee participation is encouraged! Bring your questions. Bring your list of ideal connections. Bring your list of company names you want to learn more about.
Benefits for Attendees
Networking, online and offline, is vital to the growth of a business. Learning how to use LinkedIn and the tools the platform provides will help the attendee to network with prospects.
LinkedIn is the icebreaker that provides a warm introduction to prospects that the attendee might not otherwise have access to because of location or position within the company, or because of the attendees’ phobia with networking.
Target Audience
- Beginner: Professionals who have a completed LinkedIn profile and have been connecting with others, but haven't explored the tools of the platform beyond making connections.
- Intermediate: Professionals that have been using LinkedIn to connect with others and want to learn how to harness the power of the platform for real business development.
Handouts and worksheets will be provided so each attendee will have takeaways for future reference to ensure their success with using LinkedIn for Business Development.
About the Presenter
 Charlene Burke is CEO of Search by Burke, LLC, a full service online marketing agency that focuses on helping their clients create, develop and maintain their online presence to increase sales. Website creation and development, email marketing campaigns, SEO (local, regional, national and international), PPC Campaign management, Social Media Marketing, and more. Search by Burke also conducts research for their clients that includes company, industry, competitive and market research to support the clients’ business goals. Charlene is a partner at Online Marketing Pros and teaches online marketing, social media and ‘searching the internet' classes to professionals, corporate groups, and marketing teams. She co-hosts a BlogTalkRadio program every Monday morning for Online Marketing Pros.
Her agency has customers in various industries including manufacturing, service, real estate, healthcare as well as the non-profit sector. She can be found online at her website, on Twitter at @CharleneBurke, on Facebook, and on LinkedIn. Feel free to connect with her and start a conversation.
Favorite saying: "Something good will happen to you today - I hope you’re ready for it."
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Contact:
Charlene Burke
charlene@searchbyburke.com
+1 812 951 3177
Twitter tag: #aiip12
AIIP 26th Annual Conference
May 3-6, 2012
Hyatt Regency Hotel,
One South Capitol Avenue
Indianapolis, Indiana, USA |
