Public Relations Tactics to Promote and Build Your Business
Wednesday, April 28, 2010
8:30 am - 12:30 pm
Fee: AIIP members pay $150 for this half day session; Non-members pay $175 for this half-day workshop.
Every business can use free publicity. And an effective public relations campaign using professional-level tactics should be an essential component of your marketing plan. Using PR tactics to distinguish your business, products, and services from your competitors’ can help you to garner the attention of newspapers and other media sources, including the internet, and ultimately help you to build your business on a shoestring budget.
This workshop will teach your things about public relations you didn't know already - some of which may really surprise you. Attendees of the workshop will:
- Learn how to effectively use the one major public relations tool you’ll need to succeed.
- Understand the difference between advertising and publicity.
- Determine what is considered newsworthy in the eyes of a journalist.
- Understand what an angle is and how to thread it throughout your PR effort.
- Use free and paid online outlets and traditional methods for PR.
- Tap into search engine marketing methods to optimize your efforts.
- Leave with actionable handouts that will guide them in their PR endeavors.
The workshop is being taught by Andrea C. Carrero, a former journalist and public relations coordinator. Carrero is founder and president of Word Technologies Inc. (www.wordtex.com), which provides technical communication services, and Black Ink Marketing (www.blackinkmarketing.net), a full-service business, marketing and web firm. In her 20-plus-year career as a professional writer, she has worked as a reporter and editor for mass media (daily and weekly newspapers), written for radio and worked in public relations and publications roles for large nonprofit organizations. Her firm has worked with clients in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.
Andrea's workshop was educational, interactive, and very useful. In response to one of my questions, she suggested a specific public relations tactic I never would have thought of, which I ultimately acted on. The result? Instant sales of my book and an offer to write an article for the most reputable journal in my target market. Andrea is a great writer and marketer and I highly suggest you take this workshop to learn about the facets of public relations that are employed by PR professionals and acknowledged by the media. -Jan Davis, President, JT Research LLC
For more information and to register, e-mail Andrea Carrero at andrea@wordtex.com
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Contact:
Andrea C. Carrero, Word Technologies Inc.
andrea@wordtex.com
+1.610.494.0316
AIIP 24th Annual Conference
April 29 - May 2, 2010
Hilton Garden Inn, Cleveland Downtown Cleveland, Ohio, USA |