Web Search for Independent Information Professionals
1:00 - 5:00 p.m.
Registration fee:
- AIIP and SLA members can attend this session for $120; the non-member rate is $150.
Although independent information professionals have an edge over most of the rest of the world when it comes to search skills and specialized resources, we are not immune from the siren call of Google and other web search engines. We do recognize that, to prove our value to our customers, we must know more about search than they do. Constant change is the hallmark of web searching. To keep our edge, we need to be diligent about keeping up with the changes, but finding the time to do this is a problem. Our time is taken up by research projects, marketing, administration, and even the occasional bout of computer maintenance.
This half-day pre-conference workshop will fill in the gaps in your web search knowledge, give you the most current information on what established search engines are up to, and introduce some newer search engines and resource-rich sites. It will also provide you with insights into the nature of web search as opposed to traditional online search, examine when to opt for a fee-based service over a free web search, and suggest approaches to web research.
Benefits
Attendees will benefit from this workshop by becoming more adept with web research, understanding the nuances among web search engines, learning about alternatives to Google, and rethinking approaches to research projects.
About the Presenter
 Marydee Ojala edits ONLINE: Exploring Technology & Resources for Information Professionals and writes its business research column (“The Dollar Sign”). A long-time observer of the information industry, she speaks frequently at conferences, such as WebSearch University, Computers in Libraries, Internet Librarian, Online Information (London, UK), and national library meetings outside the U.S. She contributes feature articles and news stories to many industry publications and Information Today's NewsBreaks. Her blog is ONLINEInsider.net. She has adjunct faculty status at the School of Library and Information Science at IUPUI (Indiana University Purdue University Indianapolis) teaching courses on business information and online searching. Her professional career began at BankAmerica Corporation, San Francisco, directing a worldwide program of research and information services. She established her independent information research business in 1987 and joined AIIP the same year.
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Contact:
Marydee Ojala
Indianapolis, Indiana
+1 317.876.8100
marydee@xmission.com
Twitter tag: #aiip12
AIIP 26th Annual Conference
May 3-6, 2012
Hyatt Regency Hotel,
One South Capitol Avenue
Indianapolis, Indiana, USA
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