Competitive Intelligence: Why does everybody keep talking about it, and how can it help me and my customers?
Wednesday, May 2, 2012
1:00 p.m. - 5:00 p.m.
Registration fee:
- EarlyBird pricing is available for registrations submitted through March 23 - $95 for the half-day session for AIIP and SLA members; $135 for non-members.
- After March 23, AIIP and SLA members pay $125 for this half-day session; $155 for non-members.
- Special package pricing - Register for both this workshop and Across the Pond and save. EarlyBird price: $175 for members; $245 for non-members. After March 23, $195 for AIIP and SLA members; $275 for non-members.
Competitive Intelligence is a buzz-word for knowing what’s happening in the business environment. As such, understanding the basic theory of competitive intelligence can be a major help when talking to clients even if your business professionalism is far from the corporate world. It can also help you understand and plan your own business growth: banks and other funders generally expect some competitive intelligence to be included in any business plan.
This workshop will introduce the concepts behind competitive intelligence explaining what it is and why it is important. It will look at basic ideas for analysing the competitive environment – explaining what Porter Analysis, PEST and other such terms actually mean. The session will show why competitive intelligence is not espionage and how you can apply it to your own businesses - whether by adding it to your portfolio of services or for anticipating and planning for your own business future.
Benefits for AttendeesAttendees will
- Learn what is meant by competitive intelligence and why this differs from espionage
- Understand the part played by competitive intelligence in business planning
- Find out about the competitive intelligence cycle – defining the overall process and what is involved at each stage
- Look at identifying key intelligence topics - the areas that the company needs to know for business success
- Discover types of analysis that are typically done by CI analysts – and how these can be applied to businesses
- Learn how to apply competitive intelligence to your own business and how you can start using existing IIP skills to add this to your service portfolio to offer to customers
The workshop should be of interest to beginners in the IIP world as well as IIPs who work in fields such as public sector, document management, STM information, legal information, library management, or any area not involving direct research on corporations.
 About the Presenter
Arthur Weiss is CEO of AWARE, specialising in competitive intelligence research, analysis and training. He joined AIIP in 2002 and is a frequent contributor to the AIIP list. He’s given a number of webinars for AIIP including “Top Ten Tips for finding Competitive Intelligence Online” and “So you think you speak English” looking at the difference between UK and US English and how this can impact research.
He currently leads the Institute of Competitive Intelligence’s secondary research workshop, and has led highly rated workshops on CI at ICI and also SCIP conferences both in the USA and Europe as well as commercial workshops globally. In 1997 he led the world's first workshop on "Using the Internet for CI" at the International Online Information conference.
Arthur’s background is the information industry – he worked for D&B for 10 years. He’s an MBA Marketer and has a BSc in Biochemistry. |
Contact:
Arthur Weiss
AWARE
a.weiss@marketing-intelligence.co.uk
+44 208 954 9121
Twitter tag: #aiip12
AIIP 26th Annual Conference
May 3-6, 2012
Hyatt Regency Hotel,
One South Capitol Avenue
Indianapolis, Indiana, USA
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