Keynote 2: Erika Napoletano presents The Power of the Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes.  The person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. One of her books is The Power of Unpopular (Wiley 2012). She is a columnist for Entrepreneur Magazine and American Express OPEN Forum and was a featured speaker at TEDx Boulder 2012.  Erika speaks at conferences across the U.S. on the inherent power of truth in business … or as she refers to it, the power of unpopularity. She lives in Boulder, Colorado and is the Head Redhead at RHW Media, a branding consulting firm helping businesses get UNstuck and over those annoying problems that keep them from being awesome. Learn more about Erika at www.erikanapoletano.com and about the persona at RedheadWriting; then check out  the VERY Unpopular Book and review the latest columns at Entrepreneur Magazine.

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