Debbie Bardon has been sole proprietor of Bardon On Call Research since 1997. She had over twenty years of experience in sales and marketing prior to opening her consulting business. Debbie applies her skills in sales and marketing to the art of conducting incisive customer, competitor, and industry interviews and research and to performing analysis. She served on the AIIP Board of Directors as Director of Marketing & Communications and Conference Coordinator. She is a member of Special Libraries Association and has served as Board President for Stride Center (formerly Street Tech), a non-profit organization providing computer, life skills, and professional training to disadvantaged at-risk adults in the San Francisco Bay Area. Ms. Bardon was the 1st place winner of the 2003 Fletcher CSI writing award for Competitive Intelligence. Her award winning articles “Confessions of a Call Girl…or How to Give Good Phone” and “More Confessions of a Call Girl…Overcoming Call Reluctance” are featured in the 2010 Anthology of Competitive Intelligence.
Beef Up your Primary Research Skills
Presenters: Debbie Bardon and Ellen Naylor
Moderator: Deb Hunt
Improve your people collection skills in competitive intelligence as two veterans share best practices and techniques to get sources to open up to you. Learn how to find prospects using social media and other resources. Become more comfortable with primary collection by using techniques to warm up phone prospects. Learn how to be more observant and how to cue into your target’s answers, tone of voice, and unspoken words. Find out when to probe and when to be silent. Debbie and Ellen share some ways to get into the right frame of mind physically, mentally, and emotionally before dialing.
Ellen Naylor is a marketing and sales innovator and ace primary researcher with a focus on social media, cooperative intelligence, win/loss analysis, opportunity analysis, competitive intelligence, product development, and customer insight. She delivers to her clients the insight they need to make informed strategic and tactical decisions through savvy research to synthesize information on industry trends, products, brands, customers, technology, regulation, partners, and competitors.