Margaret King is president of InfoRich Group, Inc., a consulting firm providing fundraising support in the areas of board development, prospect research, grant writing, and training. In addition to raising millions of dollars for her clients, she has thousands of profiles for her clients. She speaks and writes about contemporary fundraising and board development matters. A member of the adjunct faculty at Delaware County Community College and Eastern University, she teaches nonprofit management courses at graduate and undergraduate levels and has been invited to speak at several state-level Annual Conferences for the Association of Fundraising Professionals and the Association of Professional Researchers for Development. She has served on several nonprofit boards and has evaluated grant proposals for the National Science Foundation. She is a Past President of AIIP.
How my Newsletter Makes Me Money
Presenter: Marge King
Moderator: Jan Knight
Presence in clients' minds is a marketing concept I first heard explained at a previous AIIP Conference. Since that time, I have looked for ways to document my company’s presence in my clients’ minds. I discuss the use of my company newsletter to do so and the return on investment associated with it.