Aaron Templer is an independent consultant who creates brand strategies and integrated marketing and communications plans by uncovering stories and telling them well. He directs and manages the execution of the plans he creates for clients with a clear and objective perspective free from traditional agency revenue models. Aaron cut his professional teeth at Quark, Inc. where he trained some of the world’s leading advertising and creative agencies. Today Aaron presents as a keynote speaker, is an adjunct professor at the University of Denver's Daniels College of Business, sits on panels, and facilitates workshops on the topics of the social web, branding, the creative mind, and marketing and communication.
The 2013 Roger Summit Award Lecture presented by Aaron Templer
Leading in a Social World: An unexpected look at the social web through the lens of leadership
Managers of brands and reputations must think of themselves as leaders. After all, doesn’t a great brand or reputation do what a leader does? Inspire people to take action - buy, vote, refer, hire? It’s critical for leaders to stop and think about how we communicate today. We are connected like never before across a social web: An uncoordinated, self-created conglomeration of social community members. It is very different from the one- or two-way communications of yesterday. And what’s the going currency in our new world? Social capital. Leading in a Social World uncovers the principles of building social capital - the strategic context behind what drives the social web. It includes stories of people and enterprises who have built - or haven’t built - social capital and provides highlights of leadership studies to help us understand how to frame and develop our leadership acumen for this new world.