Kathy Mills

The Board of the Association of Independent Information Professionals (AIIP) recognizes Kathy Mills for her volunteer work on behalf of the Association.

Director, Marketing Committee

As chair of the new Direct Marketing Committee, Kathy has led her team in the creation of content for many of the marketing projects currently and soon to be in process. Because of her excellent leadership abilities and the hard work of her committee, AIIP now has a coordinated creative marketing team that has produced excellent results in a short time. — Andrea C. Carrero, Director, Marketing/Web

Kathy says: Being on the direct marketing committee has helped me strengthen my marketing skills while meeting other members and learning more about how the organization operates. I'm amazed at the amount of time and effort the board and volunteers dedicate to the AIIP. It's truly a testament to how much members value the association. Kathy works for Factix. Factix provides research and direct marketing support to help businesses make better marketing decisions. They research and broker mailing lists, provide data processing services, consult on direct marketing projects, and provide secondary research such as industry trends reports, demographic data and competitor profiles to help clients better understand their markets. They work with ad agencies, marketing consultants and small business owners, and they have particular expertise in the age-50+ market.

Read more about Kathy online at linkedin.com/in/millskathy

Kathy blogs at http://boomermarketingnews.blogspot.com/