The award will be presented to Scott during the conference in Vancouver on Saturday, April 9, 2011. He will be the 12th person to receive this distinction, which is named after Roger Summit, founder of Dialog (www.Dialog.com), the world’s first online, multi-database information retrieval system to be used globally. The award, given by the Past Presidents of AIIP, is presented to “an individual who will inspire and challenge AIIP members, thus contributing to our continuing education and development.”
Scott is a “recovering” VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries.
His book, The New Rules for Marketing & PR, opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic.
Scott's popular blog (www.WebInkNow.com) and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His new book Real-Time Marketing & PR achieved #2 on the Wall Street Journal bestseller list upon its release in November 2010.
During the conference, Scott will give a presentation entitled “Real-Time Marketing & PR” in which he addresses how to instantly engage a market, connect with customers, and create products that will grow a business.
Join us for this very special Roger Summit Award Lecture at www.aiip.org/conference
Jan Davis of JT Research (www.jtresearch.com) recently visited Powell’s Book store in Portland, Oregon (a AIIP Conference advertiser) and shows viewers two of Scott’s popular books. View the video at: http://www.youtube.com/watch?v=eVRTG2rWffM
Learn more about David Meerman Scott at: www.davidmeermanscott.com