AIIP – the Association of Independent Information Professionals – is a unique professional association representing independent business owners who provide information-related services. We consider ourselves "info pros” or "infopreneurs."
What exactly do info pros do? The services that our members provide are very diverse. It’s easiest to describe our membership by considering the five information-oriented practice areas below.
Don’t be surprised to find that many of our members provide services in multiple practice areas – we’re a multi-talented group!
We're both primary and secondary researchers. As primary researchers, we conduct interviews and focus groups to get at the heart of clients' needs. We're also experts at secondary research services - scouring the internet, high value databases and literature to find the unfindable. What do we research? Anything and everything, including companies and their competitors, markets, people, products, chemicals, patents, and more. We are experts at gathering, synthesizing, analyzing and sharing research. Regardless of the kind of work you do, AIIP may be a valuable resource for you as you grow your business.
What we have in common is the ability to find, analyze and share information in whatever breadth and depth is needed for clients to make decisions.
We help our clients make sense of the information and technology they have - or need - to grow their businesses. It can be overwhelming to keep pace with the onslaught of available information and the rapid pace of technology changes. We manage information for clients so that they know what they have and where to find it. We act as their guides while navigating technology choices and changes. We are information managers, knowledge management consultants, information architects, taxonomy specialists, project managers, library consultants, and more.
What we have in common is the ability to craft information solutions that fit our clients' needs for today and tomorrow.
We are experts at honing in on clients' needs to produce original content and programs for marketing their businesses. We help clients with social media, marketing, web design, surveys and more.
What we have in common is the ability to personalize clients' messages and market their products to a diverse set of customers.
We work alongside our clients to provide top-notch training and consultative services. We help them better understand and implement information strategies to competitively grow their businesses. We offer custom training and coaching to help clients change and grow for tomorrow's challenges. Whether focusing on how to implement an information governance program, assess the competitive market, or learn to avoid internet fraud, our members help clients better navigate the complexities of business.
What we have in common is the ability to provide clients with skills and knowledge to grow their businesses.
We tell our clients' stories. From ideation to creation, editing and publishing, we create engaging content that promotes our clients' businesses. We help clients articulate their visions through the development of white papers, blog articles, research papers, web content, and more. Our members use their creativity and publishing knowledge to make clients shine.
What we have in common is the ability to provide our clients a powerful voice to promote their products and services.