STC Webinar: Building a Business-Driven Globalization Strategy for Content

  • 12 Nov 2014
  • 1:00 PM - 2:00 PM
  • Online

AIIP members can register at the STC member rate


Developing a content strategy for a major corporation that has over 300 products is challenging enough, but when you add in the need to support customers and dealers in over 180 countries around the world it takes it to a whole new level. How do you decide where to focus your translation and globalization investments to get the best customer experience?

In this Web seminar, you will learn:

  • The challenges of providing content in support of a global corporation
  • Where you are in terms of the content experience around the world
  • How globalization is not just about translation

Sign up for this Web seminar to learn all about developing content strategy for a global corporation.


Alan J. Porter is an industry leading content strategist specializing in helping companies and organizations recognize and leverage their largest hidden asset: their content. Alan is currently working as the content marketing manager for Caterpillar Inc., leading the team to develop and implement an enterprise-wide content marketing strategy for one of the world's top 100 brands. He has 20-plus years experience in corporate communications, marketing, and content development both in the UK and in the United States.

To register at the STC member rate of $59, contact Elaine Gilliam (

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