Many of us cringe at the thought of "personal branding". Mary Ellen Bates offers has been successfully un-marketing herself for many years, and has developed painless approaches to raising your profile and communicating the value you provide to your clients in ways that are authentic and comfortable to even the most marketing-phobic.
About the presenter:
Mary Ellen Bates is the owner of Bates Information Services, providing business analysis for business decision-makers and consulting services to the information industry. She also provides strategic consulting services to both new and long-time info-entrepreneurs. She is the author of seven books, including The Reluctant Entrepreneur: Making a Living Doing What You Love.
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