Michael Gruenberg, president of Gruenberg Consulting LLC (michaelgruenberg.com)and author of Buying and Selling Information: A Guide for Information Professionals and Salespeople to Build Mutual Success, believes that customers buy from representatives who they have had positive experiences with. Buyers and sellers will even follow each other to different organizations. In this webinar, Michael will talk about how info-entrepreneurs can build relationships with their client by understanding the “music” of the sales experience.
About the presenter:
Michael Gruenberg is the President of Gruenberg Consulting, LLC, a firm he founded in January 2012 devoted to provide information services companies with sales source analysis, market research, executive coaching, trade show analysis and best practices advice for improving negotiation skills.
Mike's name in the Information Services Industry is synonymous with winning results – in sales team development and leadership, in performance and customer satisfaction, and in his own success in selling complex information services into demanding markets worldwide.
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