AIIP Webinar Program: Developing Business Direct-Mail Lists

  • 23 Oct 2008
  • 11:00 AM - 12:00 PM
  • Virtual
Presenter:
Linda Rink

Have your clients ever asked you for direct mail lists for prospecting?  Would you like alternative sources for building company lists?   Whether you're planning a direct mail campaign or doing a competitive analysis, you want targeted company lists that meet your criteria.  There is no one ideal source for all needs, so how do you choose?  Linda Rink, president of RINK Consulting, specializes in business and marketing research.  In this webinar, she compares several well-known sources such as Hoover's, InfoUSA and ZapData.  You will learn their features and when to use them, as well as some tips for easy list building.

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